81% of travelers find online reviews important for a hotel and 49% will not make a reservation for a hotel that has zero reviews.
—Justin DeRise
But online travel review websites have become an important information source for travelers who increasingly rely on them to make decisions before hitting the ‘Book Now’ button.
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How many of us have reached for our smartphone or tablet after choosing a location to look up online reviews for hotels in the area? Travellers check review sites to get a broader perspective of your hotel; and they not only read them in ever increasing numbers (research suggests the average person reads about seven reviews before making a decision) but they trust them; a study by Search Engine Land found that 88% of people trust online reviews as much as personal recommendations.
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Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip and at present, more than 200 new posts are uploaded to TripAdvisor every minute. Research firm Oxford Economics found that TripAdvisor’s reviews and scores influenced around $546 billion of travel spending during 2017 – now that’s quite a bit of influence.
On a more granular level, some experts claim that one bad review can result in up to 30 lost reservations. A paper on the influence of online ratings and reviews found that users trust bad ratings more than good ratings. Bad ratings are trustworthy regardless of the number of reviews and good ratings are trustworthy only when they come along with a high number of reviews!
Once online, our PMS delivers comprehensive multi-property management, including central configuration, CRO, rate management, guest profile management, and multi-property reporting. —Justin DeRise Great hotel technology
As you prepare for a returning influx of guests, remain aware of the changing landscape due to the novel coronavirus. These tips will help you
The use of robots can lead to improvements in terms of speed, cost-effectiveness and even accuracy. —Justin DeRise With the advent of motion pictures, science
See how StayNtouch’s Cloud PMS, Guest Mobility, and Guest Kiosk solutions deliver better results for hotels through better front & back of house communication, increased mobile touch-points, more revenue and operational efficiency, and unlimited interfaces.
Your demo will include how to:
Manage and Set Tasks Across Your Departments
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Set & Manage Rates/Availability
Integrate With Tools and Platforms Essential
to Your Hotel
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