[Webinar]
How to Use Data to Activate Personalization and Enhance Loyalty
Tuesday, August 27th | 11am ET/ 3pm GMT
The Art of Nurturing Guests
There’s no such thing as having too many guests. But when deciding over volume or customer loyalty, what would you choose? Trick question, you don’t have to choose one over the other, but you have to find a balance between prospecting and nurturing. Many times, hotels focus on advertising, positioning, and low rates to draw in new guests. However, in doing so, hoteliers forget about retaining guests they already have. The last thing you’d want to do is lose an existing guest to a competitor down the street. After all, it costs five times more to attract a new customer than to retain an existing one. So, join our webinar to learn the techniques that top hoteliers are using to boost guest loyalty.
Industry experts from HMA, The GuestBook, and StayNTouch will go over proven tips and strategies that have increased hotel revenue and lowered marketing costs. In this webinar, you’ll learn how to:
- Create highly personalized conversation via automated campaigns
- Leverage guests’ desire for cashback to increase direct booking and loyalty
- And maximize gathered data to supply guest demands and interests throughout the guest journey
A short Q&A will follow the live presentation. Sign up today!
Speakers
Rick Heuer
Rick is strategic marketing professional who delivers a tried and proven formula for hotel management companies that contains the methodology & tools required to develop, implement and sustain a successful CRM program.
Justin De Rise
As a content and customer marketing specialist, Justin is committed to helping hoteliers strategize on ways to combine technology and human support to personalize guests' experiences and enhance operations.
Dev Dugal
As the Director of Sales at The Guestbook, Dev is a hotelier that has worked in every facet of hotel operations . Dev has led marketing strategy for several large boutique brands that has helped put a dent in those pesky OTA commissions.
“As we develop future projects, we will continue to innovate on the guest experience ... We have been impressed with StayNTouch’s commitment to supporting new hotel concepts in both front and back of house operations.”
Christian Strobel
President at Bunkhouse Group
