Since its rebranding in 2014, Hotel Hi-Ho has eschewed the notion of a traditional front desk, opting instead for a top-floor lounge that (in pre-pandemic days) served as a space for socializing and co-working. While travelers have the option of checking in through an on-premise smart kiosk, they are encouraged to take advantage of the hotel’s mobile guest-facing check-in option. Here, guests can check-in through any browser on their mobile device, without having to download a native app, which has enhanced guest adoption. Once they select their desired room, guests can select additional upgrades or amenities, such as monetized early check-in or late check-out. Rick Emery, Hotel Hi-Ho’s General Manager, explains further: